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Data · Analytics Owner · ROI & cohort

Good evening, Taj

Campaign ROI 4.2× · funnel conversion 17.3% · 6 scheduled reports running · 2 cohorts tagged for review.
4.2×
CAMPAIGN ROI · MTD
Bookings · MTD
4,214
↑ 28% MoM
Cost per booking
$12.40
↓ $2.18 MoM
LTV est.
$248
90d cohort
Spend · MTD
$1,284
on pace · $1,800 cap

Funnel · Spring Reactivation

Open in Superset →
Dialed
24,382
100%
Connected
14,142
58.0%
Past intro
10,241
42.0%
Intent captured
6,832
28.0%
Booked
4,214
17.3%
Showed up
3,182
13.0%

Scheduled reports

+ New →
Daily operator digest
PDF → 8 recipients · 08:00 daily
next · 08:00Edit
Weekly exec summary
Slack → #ops-weekly · Mon 07:00
next · MonEdit
Monthly finance reconciliation
CSV → S3 · 1st of month 02:00
next · May 1Edit
Cohort retention grid
Google Sheet refresh · hourly
liveEdit

Retention cohorts · 6-week

Open →
Cohort
Wk0
Wk1
Wk2
Wk3
Wk4
Wk5
Mar 01
100%
72%
64%
54%
48%
42%
Mar 08
100%
74%
66%
58%
52%
—
Mar 15
100%
76%
68%
62%
—
—
Mar 22
100%
78%
70%
—
—
—
Apr 05
100%
82%
—
—
—
—
Apr 12
100%
—
—
—
—
—